Quarter 0/0, December 2011, Status: new

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2012-05-20 22:06:19

IndustryMasters Fashion Retail

Managers in global companies must anticipate change, balance limited resources and devise strategies based on calculated risks.

Topics Covered
Entrepreneurial Startup, Marketing, Strategy, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Leadership, Team Building, Communication, Group Decision Making.

Your Starting Position
The initial share capital is 1,500K$ and your available investment budget is 3,200K$. You are competing against 4 virtual competitors: BaseLine Ltd, NaturalWear Ltd, Everchic Ltd and QualyCare Ltd

Fashion

Jackets

Initial Investment: 420K$
Warehouse Capacity: 750
Product Life Cycle: 12 months

Sales Price: 567$
Revenue: 142K$ / Month
Staff: 11

Dresses

Initial Investment: 360K$
Warehouse Capacity: 900
Product Life Cycle: 12 months

Sales Price: 405$
Revenue: 122K$ / Month
Staff: 9

Skirts

Initial Investment: 264K$
Warehouse Capacity: 900
Product Life Cycle: 12 months

Sales Price: 297$
Revenue: 89.10K$ / Month
Staff: 7

Trousers

Initial Investment: 400K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 270$
Revenue: 135K$ / Month
Staff: 10

Jeans

Initial Investment: 320K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 216$
Revenue: 108K$ / Month
Staff: 8

Knitwear

Initial Investment: 348K$
Warehouse Capacity: 900
Product Life Cycle: 12 months

Sales Price: 392$
Revenue: 117K$ / Month
Staff: 9

Shirts

Initial Investment: 280K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 189$
Revenue: 94.50K$ / Month
Staff: 7

T-Shirts

Initial Investment: 210K$
Warehouse Capacity: 2,250
Product Life Cycle: 12 months

Sales Price: 95$
Revenue: 70.88K$ / Month
Staff: 5

Shoes

Initial Investment: 288K$
Warehouse Capacity: 1,200
Product Life Cycle: 12 months

Sales Price: 243$
Revenue: 97.20K$ / Month
Staff: 7

Jackets

Initial Investment: 425K$
Warehouse Capacity: 750
Product Life Cycle: 12 months

Sales Price: 574$
Revenue: 143K$ / Month
Staff: 11

Suits

Initial Investment: 450K$
Warehouse Capacity: 450
Product Life Cycle: 12 months

Sales Price: 1,013$
Revenue: 152K$ / Month
Staff: 11

Trousers

Initial Investment: 400K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 270$
Revenue: 135K$ / Month
Staff: 10

Jeans

Initial Investment: 280K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 189$
Revenue: 94.50K$ / Month
Staff: 7

Knitwear

Initial Investment: 250K$
Warehouse Capacity: 750
Product Life Cycle: 12 months

Sales Price: 338$
Revenue: 84.38K$ / Month
Staff: 6

Shirts

Initial Investment: 340K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 230$
Revenue: 115K$ / Month
Staff: 9

T-shirts

Initial Investment: 150K$
Warehouse Capacity: 2,250
Product Life Cycle: 12 months

Sales Price: 68$
Revenue: 50.63K$ / Month
Staff: 4

Sweatshirts

Initial Investment: 264K$
Warehouse Capacity: 1,500
Product Life Cycle: 12 months

Sales Price: 178$
Revenue: 89.10K$ / Month
Staff: 7

Shoes

Initial Investment: 270K$
Warehouse Capacity: 900
Product Life Cycle: 12 months

Sales Price: 304$
Revenue: 91.13K$ / Month
Staff: 7

Marketing Mix

Market Research	Event Marketing	Print Campaign	TV Campaign
G&A Expenses +20.00% Cust.Satisfaction +20.00% Demand +8.00% Budget 0.00K$	G&A Expenses +20.00% Cust.Satisfaction +10.00% Demand +5.00% Budget 0.00K$	Demand +10.00% Budget 0.00K$	Demand +15.00% Budget 0.00K$

Additional Investments
Web-Shop	Designer Collection	Fashion Show	Flagship Store

Investment: 150K$ Construction Time 3 months Prerequisite: Accept Credit Cards	Costs: 400K$ Validity 12 months	Costs: 60.00K$ Validity 3 months	Investment: 300K$ Construction Time 6 months Prerequisite: Accept Credit Cards
Demand +5.0% Receivable Days -20.0% G&A Expenses +10.0%	Demand +15.0% Purchase Cost +3.0%	Demand +5.0%	Demand +8.0% OTIF +10.0%

Additional Warehouse 100 m²	Additional Warehouse 100 m²	Accept Credit Cards	Market Survey

Investment: 200K$ Construction Time 3 months	Monthly Costs: 5.00K$ Validity 12 months	Monthly Costs: 5.00K$ Validity 24 months	Monthly Costs: 3.00K$ Validity 12 months
		Demand +10.0% Sales Price -3.0% Receivable Days +200.0%